Strategic thinking is crucial for any business that wants to achieve long-term success, and a well-crafted marketing strategy helps a company define its target audience, differentiate its products or services from competitors, and create a roadmap for reaching the summit. By taking a strategic approach, companies can make better use of their marketing resources, effectively communicate their value proposition, and build stronger relationships with their audience. In my roles as a marketing leader, I have designed, developed, and implemented high-impact, multi-channel campaigns that successfully connected my company to both B2B and B2C audiences with measurable results. 

Brought To You By Campaign

While serving as Director of Marketing, I was instrumental in the conceptualization and creation of award-winning video commercials and digital assets for our 'Brought To You By' campaign. Messaging in this campaign was built to create an emotional response to the mortgage products we offered by leveraging copy that focused on the personal impact of home ownership rather than the financial nuts and bolts  - interest rates and down payment amounts - of a mortgage. This unique approach resulted in playful content that was more readily consumed by our target audience. The success of this strategy was demonstrated by the performance of our TV spots which boasted viewing completion rates of 95%, drove a 26% increase in web traffic, and boosted loan applications by 60% in targeted markets.  Look below to check out some of the assets built for this campaign....

Strategy Interviews

As a marketing leader, I've been interviewed by a few marketing and communications publications to discuss marketing strategies that I've played a role in developing. Check out the following resources to learn more about my thoughts and experiences.

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